Understanding the competitive landscape is the key to effectively positioning yourself with a prospective customer. This webinar will focus on the just-released AGC-FMI 2012 Business Development Survey Report that captures industry best practices and identifies the approach contractors are taking in Business Development. The survey quantifies the cost of chasing work, hit rates, delivery methods successfully used to win work and strategic issues facing contractors. If you are interested in finding out what the competition is doing to position and sell work then this is the webinar for you.
Cynthia Paul, FMI
Dana Birkes, The Flintco Companies
The Associated General Contractors of America is approved by the Society for Marketing Professional Services (SMPS) to offer SMPS CEUs. This course qualifies for 1.5 CEUs toward your recertification as a Certified Professional Services Marketer (CPSM). For more information please visit www.cpsmnow.org